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商品編號： 9-389-186 出版日期： 1989/04/26 作者姓名： Porter, Michael E.;Montgomery, Cynthia A.;Moorman, Charles W. 商品類別： Other 商品規格： 10p 再版日期： 1998/12/16 地域： United States 產業： Furniture 個案年度： 1985 - 1985
商品敘述：
Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy course on corporate strategy for diversified firms.
涵蓋領域：
Industry analysis;Corporate strategy;Diversification;Market entry
相關資料：
Case Teaching Note, (5-396-242), 14p, by Cynthia A. Montgomery, Michael E. Porter
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